How To Prepare Your Home Decor Retail Store For Holidays

09/14/2021 09:47 PM By Lizzy

Good morning! Guess what? Just 3 months for the holiday season! Only 2 months for Black Friday…Yaaaay! (Screams) and of course, we need to get prepared because the sooner the better right? So, dear retailers, this blog is for you if you want to have success in your business, ready?

  • Plan your inventory: maybe you’re thinking “this one is obvious” but is it though? Sometimes we forget to plan our inventory because we have other things on our minds and it’s ok but just don’t forget to do it. “According to the National Retail Federation, holiday sales grew 8.3% in 2020, despite the pandemic. “1. So, plan your budget, decide when are you going to buy your inventory and a little extra tip for you is to look for those trending products. 
  • What about your e-commerce site? Ah, yes. Let’s begin with “It should be noted that of the 331 million people who live in the US, some 282 million are active users on the network.”2. Once we established that, it’s time to make sure your e-commerce site is up-to-date. With this we mean: do you have all your products online? Does the payment method work? Is the site safe? Is it updated? Does the navigation is easy to use? A lot of important questions you need to ask yourself and answer positively.
  • Marketing channels: to increase our online presence, we need to make sure every marketing channel is updated, offering value to our audience and adapt to the season. Instagram is a great example to give them news about you, sales, giveaways, gifts ideas. Remember, always solving their problems and telling them the “why” you do what you do. And of course, email marketing is perfect to keep in touch and engage your loyal customers. 
  • Design: love at first sight. Anytime you want to engage with new costumers remember to have everything looking beautifully. A holiday display is a good idea to communicate that your store is a destination for holiday shopping, and of course, experience is everything! Be creative, there are no limits here. 

You are ready to go outside and show what you’re capable of! Do you know more pieces of advice about this subject? Feel welcome to comment, share, read, save or do whatever you need in our community. Thank you so much for being here with us.

Good day!

 

1 F. (2021, 19 August). How to Prepare Your Retail Business for the Holiday Season. The Storefront. https://blog.faire.com/thestorefront/how-to-prepare-your-retail-business-for-the-holiday-season/ 

2 Alejandra Naveira. (2020). X-ray of eCommerce in the United States: this is the most powerful online market in the West. 09-10-21, de Marketing 4 Ecommerce Sitio web: https://marketing4ecommerce.net/radiografia-del-ecommerce-en-eeuu-asi-es-el-mercado-online-mas-potente-de-occidente/ 

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